From October 26th to 30th, the first virtual edition of MICECON gathered hundreds of professional, stakeholders and tourism practitioners in the country and around the world with its virtual event. Organized by The Philippines Department of Tourism (DOT) and Tourism Promotions Board (TPB).
With 1,321 attendees registered on the online platform, MICECON recorded its highest attendance this year. Delegates took advantage of this platform to create new connections, learn from the virtual sessions, booked appointments with clients and exhibitors, explore new business opportunities and of course the program would not be complete without the daily activities like the photo contest and leaderboard contest.
This year’s event features a diverse range of exhibitors including Associations and Organizations, Hotels and Resorts, Media Partners, Online Services, Travel and Tour Corporations.
The official opening ceremony by Tourism Promotions Board Chief Operating Officer, Atty. Maria Anthonette C. Velasco and Mr. Nigel David, Regional Director for Asia Pacific and Middle East of World Travel and Tourism Council (WTTC).
WTTC reaffirmed its commitment with the MICE sector in the Philippines and informed great news for the industry, WTTC will host a Global Summit in Manila in 2021.
Keynote message from Tourism Secretary Bernadette Romulo – Puyat, who shared the updates and achievements for the industry during this pandemic and future projects to kick back the sector.
Let’s get to the Program!
More than 30 local and international distinguish speakers delivered great content, engage the audience with inspirational conferences and interact with the delegates.
Just to mention a few session “Marketing in the COVID-19 Recession”, “How to Sell During a Crisis”, “Innovation in a Crisis – Think Big, Act Small, Move Fast!”, “Coping with the Pandemic Together”, “On Virtual and Hybrid Meeting Design”, “How to Green a Hybrid Event and How to Make It Sustainable”, “How to Win Domestic Events” and many more…
One of the most interesting sessions were the MICE RoadMap 101. From Tuesday to Thursday covered Meetings and Conventions, Incentive Travel and Exhibitions. Around 120 participants join the meetings via zoom, polls were conducted to obtain feedback and new initiatives were proposed.
The Panel “Opportunities in the New Ways of Meetings, Virtual and Hybrid Exhibitions and Events” powered by PACEOS where the Leaders of the Industry shared their experiences during this pandemic and how they have shifted from Face-to-Face events to online platforms, event technology tips, ideas and strategies.
C-Suite Session (Key Learnings in 2020: Steering through Rough Waters) by Mr. Gary Grimmer, Executive Chairman of Gaining Edge. The session was by invitation only and around 50 pax were able to enjoy this productive meeting.
Closing with an amazing session “Possible Thinking” by Jessica Cox motivational speaker. She is the world’s first licensed armless pilot and the first armless black-belt in the American Taekwondo Association. She remind us that we can do anything if only we believe our capacity is limitless.
MICECON is the most awaited event for the MICE Industry in the Philippines and we were glad to see all our friends and partners virtually, make new online connections and get inspired and motivated.
As always, we are much looking forward to the next edition!
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