Fira Barcelona Gran Via Conference Centre

IBTM World 2021

IBTW World is the leading global event for the meetings and events industry, last year due to the coronavirus pandemic IBTM World 2020 took place virtually, this edition IBTM World will return live at the Fira Barcelona Gran Via in Barcelona, Spain from 30th November to 2nd December 2021.


IBTM World has connected the right people for over 30 years inspiring other events for better business results, there is no better time to get back to business and rebuild relationships with colleagues, reunite with friends, connect with future clients and profitable leads in just three days. Expecting 15,000+ trade visitors and 3,000+ top-class exhibitors, profitable leads, educational content but abode all the full-on experience.


As safety is top priority, the organizers have implemented health and safety protocols to ensure the safety of everyone at the event.


IBTM is part of RX (Reed Exhibitions), event organizer with a global reach and extensive portfolio of approximately 400+ events in 20 countries covering 43 industry sectors both virtually and in-person.


#IBTMWorld2021 #MICEevents #meetingsandevents #MICE #backtobusiness #MICEIndustry #MICEProfessionals #MSE #MSE_event #MICEandSpecialEventsPH #MICEandSpecialEvents


TTF2 Virtual Event

The second edition the Tourism and Technology Forum (TTF2) organized by Tourism Promotion Board (TPB) starts today.


Last March, TPB took the initiative to organize two-day hybrid format event for the tourism stakeholders and learn on the recent technology and platforms innovations for the industry.


Thanks to the success of the first forum, the second Tourism and Technology Forum is having a two-day virtual event on 7-8 October 2021, the forum will provide learning opportunities, networking and a deeper understanding of digital technology and its practical application to travel and tourism businesses, inciting operations of both government and private sectors, to produce optimal results.


The theme for this second edition “Securing Tomorrow Today with Digitech”, the program will cover e-commerce for travel and tourism, digital content marketing, optimizing social media platforms, build your business through social media and more.


Initially, the event was planned to have a hybrid form for online audience and in-person participants at the Philippine International Convention Center (PICC), due to the Inter‑Agency Task Force (IATF) decision to extend the Alert Level 4 in The National Capital Region (NCR) until 15 October, the TTF2 is happening virtually.


Technology innovations has help reboot the tourism sector, stakeholders have embraced the digital transformations in order to stay competitive and offer better services and products.


#TTF2021 #TPB #virtualevent #onlineevents #MeetingsandEvents #MeetSafe #Philippines #Forum #MICE #MICEPH #MICEProfessionals #MSE_event #MICEandSpecialEvents

What is MICE?

What is MICE?

The MICE Industry is one of the most amazing industries in the world. We create synergies with different sectors and industries in broad worldwide market space.


We are passionate and hard-working event professionals but let’s face it, most people still find it difficult to understand what we do for a living and the value of the MICE industry. 


We work in an industry that requires knowledge, expertise and best practices. As the industry rapidly evolves, we need to stay constantly updated with the latest trends and news to offer better services and create memorable experiences, also continuing education is key to keep the needed level of competency.


An industry that requires versatility to adapt to challenges at all times. A career path that requires commitment, consistency and dedication. Our profession is one of the most thrilling careers, on the other hand it is one of the most stressful jobs according to a study by U.S recruitment site CareerCast.



What is MICE? 

MICE Industry is one of the major segments of the Tourism Industry and one of the fastest growing emerging sectors. MICE is also known as meeting industry, event industry or business tourism; this acronym stands for Meetings, Incentives, Conferences and Exhibitions. 


Meetings: Gathering of two or more people convened in one place with a common interest.

Incentives: Motivational tool to enhance productivity and reward performance.

Conferences: Events that bring together a group of people by profession or personal interest in a specific field and topic.

Exhibition: Events that provide the opportunity to display products and services.


MICE involves large groups and is purely related to business events, it focuses on raising the level of professionalism, standards and awareness of the value of the industry. 


Business events are held for several reasons and the benefits are different for everyone. Perhaps, the most important is the professional development, followed by research presentation, certification purposes, engagement with industry peers, opportunity for networking, showcase the latest products or services, travel to a new place, and so on.



The value of the industry

The MICE Industry is a very important component of every country. First of all, it contributes to the economic growth of the global and local economy, creates employment, event participants spend far more per day than any other type of tourist; there is a demand for business events also during slow seasons, helps to build reputation for both country and venue, improves competitive destinations, nurturing a wide range of business opportunities and investments and many more reasons.


MICE activities normally happen in competitive destinations that provide safety and security, cities that have the adequate infrastructure and facilities, accessibility and connections, sustainable development, different selection of culture and leisure opportunities, unique attractions, modern venues equipped with the latest technology and suppliers who operate with high standards.


According to the latest study presented by the Events Industry Council in collaboration with Oxford Economics the direct impacts of global business events, business events generated $621.4 billion U.S. dollars of direct GDP and contributed a total economic impact of USD $1.5 trillion U.S. dollars (global gross domestic product), involved more than 1.5 billion participants across more than 180 countries and supported 10.3 million direct jobs.


It is a demanding and competitive industry nevertheless it is a big and profitable business. It requires a good skill set and involves a wide network. Above all, to make a successful and sustainable event you need to have great communication and work hand in hand with the destination and parties involved.



Would you like a slice of the MICE Industry cake?

The MICE industry is huge and there are thousands of opportunities, everyone should have a fair slice of the cake. Keep in mind that our responsibility as event professionals, whatever our role is in the industry, is to create the best meetings and events with professionalism and ethical behavior. 


There is no better reward then when an event is successfully completed and we achieved the goals and objectives of the project.


The best part of our industry is that every event is different and there will always be something new, you would never repeat the same event and experience twice.


Lastly, we can guarantee that you will not get bored in this industry!


Event Tech Live London 2021

Event Tech Live London returns with a hybrid form, ETL21 will be held online from 1-5 November and in-person from 3-4 November to the Old Truman Brewery in London.


ETL21 is the show dedicated to technology for event professionals giving the opportunity to present new event technology, showcase the latest trends and cutting-edge technology tools for the events industry.


More than 100+ exhibitors, 100 educational sessions with 70+ speakers and expecting 3,500 attendees. The first edition of the Event Tech Live was in November 2014 in the UK and it is organized by Event Industry News.


Technology was essential to hold successful events during the COVID-19 pandemic, and many companies are implementing and taking advantage of the technology for events.


#ETL2021 #eventtech #eventprofs #onlineevents #hybridevents #thepowerofevents #Philippines #MICEPH #MICEProfessionals #corporateevents #businessevents #MSE_event #MICEandSpecialEvents 

The Meetings Show 2021

The Meetings Show 2021

The Meetings Show is returning live after two and a half years. The 9th edition of The Meetings Show is happening on 30 September and 1 October 2021 and for the first time with a hybrid format, the event is taking place at ExCeL London for those who join the event in-person.


The show is for meeting and event professionals having top UK and international exhibitors from the meetings, events, and incentives industry, including hotels, destinations, DMC’s, venues, technology suppliers and so on.


Free educational program with over 60+ speakers, two days full of content from event marketing, technology in events, meeting design, and much more.


Safety First, for those attending the event are expected to present via NHS COVID Pass on the NHS App a negative COVID test or full vaccination details.


The Meetings show is organized by Northstar Travel Group.


#Themeetingsshow2021 #TMS #Events #Hybridevents #MICEandSpecialEvents


10th Edition of IMEX America

10th edition of IMEX America

The wait is almost over, the 10th edition of IMEX America returns from 9-11 November at Mandalay Bay in Las Vegas.


IMEX is one of the most important events for our industry, bringing the global meetings together in one place, twice a year with IMEX America and IMEX Frankfurt, the last editions were cancelled due to the global pandemic.


IMEX America is the perfect place for meeting and event professionals. IMEX will reunite and reconnect with friends and colleagues from around the world, who they have not seen face-to-face in almost two years at a new venue.


This edition is bringing together over 3,00 buyers, 3,500+ exhibitors, 155 countries, 180+ educational sessions. Education at IMEX is really important from Smart Monday to Executive Meeting Forum, any format will be available including campfire sessions, seminars, and more.


Implementing rigorous plans for the safe return to the live show. IMEX America will require all attendees to provide proof of full vaccination against COVID-19 to have access to the show.


Will you attend IMEX 2021?


#IMEXGroup #PlanetIMEX #MSE #EventProfessionals #Virtualevents #Philippines #Wewillmeetagain #Meetsafe #Eventsmeanbusiness #MICEandSpecialEvents

ITB Asia Philippines 2021

ITB Asia 2021 Virtual

ITB Asia will be held virtually from 25-29 October 2021 organized together with MICE Show Asia and Travel Tech Asia.


Three virtual events consolidated in five days full of opportunities with 500+ exhibitors, over 400 qualified buyers, more than 270 speakers, 35,000 virtual attendees from the MICE, corporate, tech, leisure and travel sector. 


As we know this pandemic has affected our industry badly, a three day conference program between October 26 to 28, the agenda will cover key sessions with case studies with international speakers and organizations. The experts will address important topics and share insights regarding the state of the industry and what lies ahead.


Technology is another essential element, it became fundamental for many companies and individuals during the pandemic, and plays a crucial role in the recovery for the industry. From artificial intelligence to digital payment blockchain exhibitors.


Key features include business matching, live conferences and on-demand videos, showcases and workshops, admission to ITB community platform, and much more. 


You can’t miss this event and connect with industry peers across Asia Pacific!  M&SE is attending and we are looking forward to connecting with you.


#ITB2021 #MICEShowAsia #TravelTechAsia #MICE #Travel #Corporate #Events #Virtualevents #Exhibitions #Eventtechnology #MICEprofessionalsPH #Philippines #MICEandSpecialEvents

PICC 2021

PICC 45th Anniversary

Did you know that Asia’s first international convention center was built in the Philippines?


That’s right! The Philippines surprised the world by being the first to build an international convention center and became one of the first international meeting destination in Southeast Asia.


The Philippine International Convention Center (PICC) was inaugurated on September 5th in 1976 hosting the International Monetary Fund Meeting  (IMF-World Bank Meeting) with 4,650 delegates.


The world-class and iconic building is more than a convention center due to its brutalist architecture designed by the National Artist for Architecture Leandro V. Locsin. It took twenty-three months to build the complex, $65 million to make it a reality and consists of five building modules to translate it into 70,000 square meter of flexible space. PICC is located in the Cultural Center of the Philippines Complex in Metro Manila.


With 45 years of cultural heritage, the IPCC is the ideal venue for any event.


#PICC #Philippines #MICE #Evets #ConventionCenter #MeetSafe #Eventsmeanbusiness #MSE #MSE_event #MICEandSpecialEvents

PHITEX 2021 Hybrid Edition

PHITEX 2021 Hybrid Edition

This is the month for PHITEX (Philippine Travel Exchange) and for the second year in a row, the event will have a hybrid format. The 20th edition of PHITEX will take place on September 19-23 in Subic Bay Freeport Zone with the theme “Beyond Business: Co-creating Safe, Smart and Sustainable Tourism”.


The program includes educational webinars, pre-scheduled business appointments, networking, workshops, online activities, and post-tours. Five-day event with access through the virtual platform for those who will join online and the health and safety protocols in place for those delegates that will join the event in-person.


PHITEX is organized annually by the Department of Tourism (DOT), through the Tourism Promotions Board (TPB), and it is the biggest travel and trade event in the country, providing a business-to-business platform where encourage local accredited sellers and qualified international buyers around the world to exchange and explore new opportunities on the travel and tourism market opening doors to business and relations.


For more information you may visit

Global Red Campaign

A year ago today, we had the Global Red Campaign

One year ago today, the Live Events Industry in the Philippines were united as one voice with the Global Red Alert initiative led by the National Live Events Coalition Philippines (NLECPH). September 1st, 2020 is remembered for the night where event venues, outdoor spaces, iconic buildings and landmarks shined red to support the campaign “Light up in Red”.  


The purpose of the campaign was in support of all live event professionals, production companies, technicians, freelancers, performers, musicians, entertainers, venues, art institutions and third parties involved in our industry. Simultaneously, other campaigns participated worldwide in different countries to raise awareness to support the live events industry.  


The status for the events industry in the Philippines is uncertain, after eighteen months we are still facing tremendous challenges. There were a couple of months when the situation was improving slowly for our industry; meaning that those areas that were placed under Modified General Community Quarantine (MGCQ) were able to operate between 10% to 50% venue capacity with all health and safety protocols in place.


MICE events, live events, mass gathering, sporting events, entertainment activities are prohibited in areas under Enhanced Community Quarantine (ECQ) which is the strictest form of lockdown, Modified Enhanced Community Quarantine (MECQ) and General Community Quarantine (GCQ).


The community quarantines change depending on the area and the number of COVID-19 cases, every 15 days we get an update from government agencies regarding what will be the next quarantine restriction, which makes it very tough for all parties involved. 


To summarize, these eighteen months had been difficult. Some companies pivot to digital, restructure companies to keep afloat, including salary cuts and unfortunately, staff reductions.  Many other companies have broken, disappeared or simply changed careers and the rest are hibernating until there is clarity. 


Definitely the pandemic has changed how we work, the events industry was one of the first to shut down and we have experienced a drastic hit. Events bring people together and support thousands of jobs. There are possible ways to hold and operate live events following the protocols to keep all participants safe. Undoubtedly, the worst nightmare for our industry.


How did you cope with the situation during this pandemic?


#GlobalRed #Wemakeevents #Philippines #Liveevents #roadtorecovery #meetsafe #MICEandSpecialEvents